DB
Djuna Barnes
ERG Strategy & Inclusive Leadership
Jersey City, NJ | djuna.d.barnes@gmail.com | LinkedIn
ERG strategist with 7+ years at Fortune 500. Proven track record scaling programs, driving engagement, and delivering measurable ROI.
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Proven Results
100%
Membership Growth
231→335
Members Added
250+
Students Mentored
1,000+
Programs Delivered
Top 7-10%
Global Club Ranking
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Strategic ERG Leadership
Co-Led 335-Member ERG That Shaped Fortune 500 Investment in Black Employee Advancement
Fortune 500 Financial Services | 231→335 Members | 24 Months | $5K-$25K Budget
231→335
Members
1,000+
Programs
$5K-$25K
Budget
CEO
Taskforce

The Challenge

ERG lacked strategic direction and measurable ROI. Leadership demanded proof of business impact. Members needed real career development, not just networking events.

Strategic Approach

  • Identified Gaps: Surveyed 300+ members to identify career goals, engagement drivers, and skill development needs
  • Aligned with Business: Connected ERG initiatives directly to corporate DE&I objectives and business priorities
  • Built Programs: Designed 1,000+ programs around what members actually needed—professional development, financial planning, cultural education
  • Measured Impact: Tracked engagement metrics, professional development outcomes, retention rates, and career progression

CEO Taskforce

Selected to serve on CEO Taskforce charter development team. Presented findings directly to leadership. Initiative resulted in systemic organizational change:

  • Pay adjustments addressing equity gaps
  • Creation of Black Excellence Program
  • McKinsey Black Management Accelerator access
  • Executive development programs
  • Leadership development programs

Top Programs (3 of 1,000+)

  • Courageous Talks on Race: Led to stronger DE&I initiatives and creation of CEO Taskforce
  • Panel Discussions with Senior Black Executives: Provided career guidance and visibility for employees of color
  • When Cultures Meet (with DE&I Consultant Marsha Wesley Coleman): Explored the beauty of cross-cultural collaboration

Results

  • 231→335 members in 24 months (45% growth)
  • ERG became recognized as the organizational model
  • Members demonstrated higher retention rates and increased career progression
  • Led to executive-level policy changes and investment in Black employee advancement
ERG Strategy & Leadership Data Analysis & ROI Budget Management Stakeholder Engagement Program Development C-Suite Collaboration
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Program Leadership & Facilitation
Replicated 100% Growth Strategy: Scaled Toastmasters to Top 7-10% Globally in Two Markets
Fortune 500 | New York + Charlotte | 9 Years | 250+ Students Mentored
100%
Growth (x2)
250+
Students Mentored
Top 7-10%
Ranking (x2)
9
Designations

The Challenge

ERG operated as siloed social club with low engagement. Disconnected from Learning & Development. No measurable outcomes or corporate alignment. Leadership prioritized communication skills but program couldn't deliver.

Strategic Approach

  • Identified Gaps: Analyzed member career trends and leadership feedback to pinpoint communication deficits affecting performance
  • Integrated with L&D: Partnered with Learning & Development to create workshops targeting real-world business needs
  • Expanded Reach: Facilitated partnerships with Asian Pacific ERG and Black Leadership Network to scale programming across the enterprise
  • Repositioned the Brand: Transformed ERG's identity from "social club" to Strategic Talent Development Platform

Impact

  • Rebranded ERG as leadership development engine
  • Delivered executive communication coaching to 100+ employees
  • Built bi-monthly training curriculum: public speaking, effective feedback, impromptu communication, active listening, leadership skills
  • Partnered with L&D Department to create workshops solving specific business skill gaps
  • Unified Asian Pacific ERG + Black Leadership Network for cross-ERG collaboration
  • Collaborated with CEO office 3x—full-day visits for first gen students + executives
  • Lectured over 800 Toastmaster officers on leadership skills and subtle acts of exclusion from 2018 to 2026

Two Markets. Same Results.

NEW YORK:

  • 8 → 17 paid members | 12 months
  • "Distinguished" status (top 7-10% globally)
  • 3 members earned internationally recognized designations (20%)

CHARLOTTE:

  • 12 → 24 paid members | 12 months
  • "Select Distinguished" status (top 7-10% globally)
  • 6 members earned internationally recognized designations (25%)
  • 4 members promoted (16%)

Community Impact (9 Years)

250+ first gen college-bound high school students mentored through National Black MBA Association Leaders of Tomorrow Program (Harlem + Charlotte). 3x full-day CEO office visits featuring career deep-dives into insurance industry (actuarial science, underwriting), scholarship opportunities, and executive speed networking. Program ran 2016-2025—nine years of sustained commitment.

Results

  • Both clubs achieved top 7-10% globally
  • 9 internationally recognized designations across both locations
  • 4 confirmed member promotions
  • 250+ students impacted over 9 years
  • Proved methodology is replicable across different markets and contexts
Program Management Facilitation Meeting Design Public Speaking Training & Development Cross-Functional Collaboration Community Outreach
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Services

ERG Strategy & Operations

Design, launch, and scale ERGs with clear business alignment and ROI.

Employee Engagement Programs

Educational programs, workshops, and mentorship initiatives that drive culture.

Public Speaking & Facilitation

Workshops on DEI, leadership, and communication excellence.

Strategic Program Design & Management

Tracking engagement metrics and ROI to prove business impact.

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About

Djuna Barnes is a leadership consultant specializing in Employee Resource Group strategy for Fortune 500 organizations. As Co-Chair of two ERGs, she increased membership by 45-100%, delivered 1,000+ educational programs, and mentored 250+ students in executive communication and leadership development.

Her approach moves organizations beyond performative DEI, building high-performance cultures where inclusion drives measurable business results. She combines strategic systems with genuine care for people, helping employees thrive while achieving core business objectives.

Currently consulting independently—delivering public speaking and inclusion training for organizations including Ocean County Library. Open to discussing both ERG leadership roles and project-based consulting engagements.

Professional Credentials & Development

  • Distinguished Toastmaster (DTM) — Toastmasters International (Highest designation - achieved by less than 1% of members)
  • McKinsey & Company Black Management Accelerator Program — Graduate
  • Diversity & Inclusion Certificate — Cornell University, School of Industrial & Labor Relations
  • Diversity, Equity and Inclusion in the Workplace Certificate — University of South Florida
  • Master of Science — Organizational Leadership & Development, Philadelphia College of Osteopathic Medicine
  • Bachelor of Arts — Communications, Advertising, Public Relations & Business Management with Minors in Human Resources and Abnormal Psychology, Purdue University
  • Equitable Black Excellence Program — Graduate
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Let's Connect
djuna.d.barnes@gmail.com LinkedIn Profile Jersey City, NJ (Available for virtual & on-site)